Impactful design starts with a smart creative strategy.
Hi! I’m Missy.
I am a freelance designer & creative director with over 20 years experience leading teams and designing branded content that connects with customers. Over the course of my career, I have worked with small businesses and major enterprises in a vast range of industries. Book my services on a monthly retainer to integrate me into your existing in-house team or get started on a unique project or campaign for your business. I provide creative vision and thoughtful design to help you better target your customers.
Let’s talk about where your brand is and where you want to go!
MY CREATIVE SERVICES
Brand Design +
Creative Strategy
Rooted in your ideal customer’s profile, let’s develop a brand identity to reach them. With a solid strategy, we can then set consistent visual standards across all of your marketing channels. Earn the loyalty and brand recognition from customers for greater long-term success.
Customer Focused
Graphic Design
Strategic design helps your brand resonate with your customer. It’s not just about pretty pictures and catchy slogans. Consistent brand design should be carried through all your marketing. Collaboratively, we will create thoughtful designs that convey your brand’s personality and positioning.
Branded Content
Photoshoot Production
Content creation is a critical part of staying relevant with your customers. My skillset is a great fit for planning ongoing photoshoots to help support your digital marketing efforts. Let’s plan and organize photoshoots with your brand goals and budget in mind.
Visual Identity •
Brand Audits •
Logos •
Brand Guidelines •
Social Media Content •
Book Design •
Brochures •
Annual Reports •
Signage •
Photoshoots •
Branded Swag •
Visual Identity • Brand Audits • Logos • Brand Guidelines • Social Media Content • Book Design • Brochures • Annual Reports • Signage • Photoshoots • Branded Swag •
MY COLLABORATIVE CREATIVE PROCESS
01. fit check
I LOVE meeting new people and hearing your unique story! We can virtually chat over Google Meet about your project. A 30-minute fit check is always FREE to ensure we’re a good match!
02. the details
After our introduction call, I’ll prepare a proposal of the services we discussed for your review. Each proposal is unique with recommendations tailored to you and your business.
03. download
Once we engage in a project, I will schedule a virtual follow up to review any materials or notes you have sent. All materials should be sent 48 hours in advance so I can review ahead of our meeting.
04. go time
It might be radio silent, but it’s all systems go on my end. I may have follow-up questions but I never send a flood of messages. My goal is to keep this a stress-free process so you can get back time in your busy schedule. In the background I will be developing thoughtful designs targeted to your customers and project goals set in our download.
05. first look
Kinda like a pitch meeting but more casual. This could be creative strategizing, mockups, rough sketches or detailed notes and inspiration. It’s a collaborative discussion to narrow in on crafting your visual message. Your involvement is key to meeting our targeted goal. This is a virtual meeting session.
06. magic hour
Magic hour or 2. It really depends on the needs of your project. During this hour, we will review refined work and the vision for launch. Knowing sometimes change happens, all projects includes a couple rounds of revisions so it’s ready to go LIVE.
MY DESIGN PHILOSOPHY
Knowing your customer. . . their likes, dislikes, goals, personal needs and interests . . . helps achieve greater content and design. Consistent branding and positive user experiences create loyal customers. Whether starting from the beginning or refreshing an established brand, let’s take a closer look at how you connect with your customers.